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Field Report

Global Recruiting

Vera joined LEONI as an HR Marketing working student. After writing her master's thesis, she started full-time in Global Recruiting.

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My story at LEONI

My name is Vera and I have been working for LEONI since March 2021. I started at LEONI as a working student in Human Resources Marketing in Germany. My tasks include matters pertaining to HR and marketing, such as organizing and post-processing in-house and external events, designing and revising promotional literature, drafting social media posts, and organizing job interviews.

In the middle of all this, an exciting topic for my master's dissertation developed, which I was fortunate enough to write one day a week as part of my working student activity at LEONI. The subject of my master's dissertation was the potential of Instagram as a human resources marketing tool. 

When I completed my master's program in May 2022 and my time as a working student was coming to an end, my line manager approached me and suggested various ways for me to continue on my path at LEONI. And so, in June 2022, I started my job in the Global Recruitment department with a focus on social media and employer branding.

This is my job

I work in global recruitment, which means that, together with my team, I have a governance function at LEONI that supports the nearly 30 countries in which LEONI is present.

The type of support depends on the requirements of the respective countries.

At present, for example, we are developing our employer positioning and working on a standard employer appearance so that we are perceived as the same company in every country. This involves producing promotional material, running photo-shoots as well as both internally and externally embedding our employer brand on social media, for example, and also on the careers website, which I am also newly setting up. 

In between, there will also always be other projects in addition, which makes my job highly varied. 

What I find especially exciting in developing my career is that I can now look upon our employer branding from a global perspective. I had already gained an overview of our German human resources marketing during my time as a working student, which was therefore ideal preparation for embarking on my career.

My daily routine

Start of the day

My day usually starts between 8 and 9 a.m.; I often work from home. About once a week I meet with my colleagues in the office. This is important to us and allows us to keep up the personal contact within the team. From time to time, my work is completely mobile, for example I work from a café or on the train. At LEONI, we can work from almost anywhere in Germany. I find this flexibility extremely attractive.

Morning

First, I check my emails and reply to them, then I often have meetings with my team or colleagues in other departments. Frequently I work on issues together with our Communications and Marketing department

Lunch break

I usually have lunch at 12 noon. I enjoy going for a walk or meeting with friends in Nuremberg's city center. If I am in the office, we usually get something from the city center as a team and then have lunch on the roof terrace of our Nuremberg building. In summer, in particular, it provides a fantastic panorama for our brief time-out together. 

Afternoon 

In the afternoon I mostly work alone in concentration mode or collaborate with my colleagues in work groups on the projects that have been assigned to me. At present, they primarily include revising our careers web page for all countries, preparing and creating contributions for various social media channels and developing a global social media strategy for LEONI. These activities produce presentations for the country communication or follow-up meetings, depending on the needs of the country in question. I usually finish for the day between 4:30 and 5:30 p.m. Of course, that also depends on what time I started in the morning.

Evening

I enjoy ending the working day by meeting with friends or with exercise. I am a member of Urban Sports, which allows me to try out a variety of different sports in Nuremberg. Thanks to the corporate benefits granted by LEONI, I get a discount on my membership fees. And when I finish work a bit later, I enjoy sleeping a few minutes more the next morning, unless I have an early meeting – flextime makes it possible! And so, every day is a bit different.

My highlights

The best moment was probably the fact that my master’s dissertation and start at LEONI went so smoothly! Being able to start your career seamlessly, directly after your degree, without having to compose dozens of applications, that was a huge relief. In addition, I knew the team and some of the duties, and I was certain that the work culture and corporate values matched mine. And it was fantastic to know that my own performance was valued and seen, and that LEONI is interested in my development – as well as that of the other employees. 

Another highlight was the trip with our entire team to the Social Recruitment Days in Berlin: an event where in two days we learned an incredible amount about active sourcing, employer branding and social recruitment – giving us more than enough inspiration for the coming year.

My view of LEONI as an employer

I find the atmosphere at LEONI to be very family-like despite the company's size. The company considers it important that staff quickly assume responsibility and work on projects independently without being constrained by micro-management and constant control. The confidence that is placed in every individual is palpable, and new ideas or improvement suggestions are actively welcomed.

I find the regular after-work events at our Nuremberg location especially pleasant.  They give us the opportunity to get to know colleagues from different departments in a relaxed atmosphere, be it during a dinner together or at Nuremberg’s Christmas market.

The active advancement of junior staff, including working students and interns, who are integrated in positions with prospects is another plus point. From the outset, you feel appreciated as a fully-fledged colleague here and not as an anonymous number in the system as is the case in some other organizations.

The variability of work thanks to flextime and mobile working is also especially appealing to me. LEONI’s membership of the IG Metall labor union furthermore provides many benefits including additional days of vacation, bonus payments and collective pay negotiations. So, it is easy to balance my personal life with my work, and I greatly enjoy the fact that I was able to find this work/life balance in my first full-time job.

LEONI’s central location in Nuremberg is another highlight. It's only a 15-minute walk to my desk and the option of picking up a good lunch from the city center makes it easier to cope with everyday life. The fact that LEONI is also very good to reach by public transport, thanks to the proximity of the main train station, also contributes to the positive overall experience.

In summary, the few words I would use to describe LEONI are appreciative, flexible, and international.

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